About IWRA

We expertise in rewood - giving used wood a second chance.

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The Mission

IWRA transforms wood waste from demolition into sustainable decorative products using innovative designs and non-toxic finishes. By leveraging modern machinery and AI technology, we minimize landfill impact and enhance the ESG performance of organizations. Our platform fosters collaboration in wood recycling initiatives and invites elderly participation to strengthen community involvement, contributing to sustainable development.

Our Vision

IWRA aims to lead in sustainable wood recycling, encouraging businesses and communities to adopt eco-friendly practices that boost ESG performance and contribute to sustainable development. We envision a future where wood waste is valued as a resource, innovatively repurposed through our AI-driven platform. By partnering with organizations committed to improving their ESG metrics, we strive to reduce pollution and promote sustainability for future generations.

Our Team

Wilson Profile Picture

Wilson Lee

Mr. Lee earned his architecture degree from the University of Auckland, New Zealand, in 1998 and has over 26 years of experience in the construction industry across Australia, New Zealand, China, and Hong Kong. His expertise encompasses master planning, architectural and interior design, branding, and licensing consultancy, with a focus on the hotel, food & beverage, and education sectors. He has showcased his consultancy and design services at the Learning & Teaching Expo in 2015, 2016, and 2021. Drawing on his extensive background in commercial projects, Mr. Lee has established a systematic project management approach to ensure projects meet client briefs in terms of cost, quality, and time. He is keenly interested in leveraging Building Integrated Modelling (BIM) and Modular Integrated Construction (MiC) technologies for an integrated design approach, from initial concepts to execution, with special attention to post-occupancy experience through data analysis. Recently, Mr. Lee has been involved in mentorship programs, community service, and teaching at HKU Space, sharing his knowledge with emerging designers and architects.